Get your product onto shelves.
Retail can transform your business β but no one hands you the rulebook. The Retail Ready Academy is the step-by-step course that takes your product from passion project to professional retail proposition, taught by someone who's done it: Sanjay Aggarwal, founder of Spice Kitchen, stocked in 700+ shops.
Start the course
You know your product's good....
Getting it into shops is another skill entirely!
Barcodes, margins, MOQs, line sheets, sale-or-return, approaching buyers, trade shows β it's a whole language nobody teaches makers. Most brilliant products never make it to a shelf, not because they aren't good enough, but because the founder got stuck on the practical stuff. That's exactly what this course fixes.
I learned this the hard way, so you don't have to.
I started Spice Kitchen at the kitchen table with my mum, Shashi. I came from a corporate and recruitment background β I knew nothing about retail, and I made every costly mistake going. Today we're stocked in over 600 retailers, from independents to Selfridges, John Lewis and Lakeland.
I've poured everything I wish I'd known at the start into this course β and because I still run Spice Kitchen every day, it's all current, practical and real. No theory. Just what actually works, right now.
Get Retail-Ready
Nail your product, packaging, pricing and paperwork so you're ready to pitch with confidence β barcodes, margins, line sheets and all.
Get found & trusted
Build the brand, proof and targeted retailer list that makes buyers take you seriously and want to stock you.
Pitch, win & grow
Approach buyers, handle the "no"s, win your first stockists β and keep them reordering as you scale.
Who it's for
You're a maker or small brand β food, drink, gifts, candles, jewellery, craft β selling at markets, on your own site, or via Etsy or Not On The High Street, and you're ready to level up into physical retail. You're brilliant at what you make. You just don't yet speak the language of retail. This is for you.
What you get
6 modules, 40+ practical lessons you can work through at your own pace, plus templates, checklists and calculators you'll actually use β the line sheet, the margin calculator, the readiness checklist, the outreach emails. And a community of makers on the same journey.
Ready to get Retail Ready?
Stop guessing and start getting stocked. Join the Academy today β and if you don't land your first retailer, you get your money back. That's how confident I am this works.
Join the Academy